marketing | events | interactive

25th Annual Houston Art Car Parade set for May 12!

In Art, JBC Client on April 29, 2012 at 3:22 pm

One of the most exciting events in Houston all year is coming up on May 12th – the 25th Annual Houston Art Car Parade!

25th Annual Houston Art Car ParadeProduced by the Orange Show Center for Visionary Art, the 25th Annual Houston Art Car Parade brings 300 rolling works of art to the city for a full weekend of colorful, artsy fun. An estimated 300,000 people will line Allen Parkway on Saturday May 12th to witness the world’s oldest and largest parade of its kind. 

Orange Show featured in Dec. Houston Modern Luxury

In Art, JBC Client on December 20, 2011 at 7:19 pm

JBC client Orange Show Center for Visionary Art, a Houston-based non-profit that manages the Orange Show Monument, Beer Can House and produces the annual Houston Art Car Parade (the largest event of its kind in the world) is featured in this month’s Houston Modern Luxury magazine. The article celebrates the organization’s 30th anniversary and chronicles its beginnings as well as its commitment to promoting folk art throughout the country.

Click here to read the Houston Modern Luxury article

“Tweetbooking” for Non-Profits: Creating a Successful Campaign

In Social Media on June 28, 2011 at 3:34 pm

Just about everyone these days has either a Facebook or Twitter account, so going over the specifics on how to set one up, add friends, post stories, events, etc. is just being redundant. You’ve probably already created all your necessary social media accounts and have been on a good track towards gaining fans & followers… but you’ve noticed that you’re flatlining. The frequency you’ve been recruiting people to join your page has slowed down and maybe you’re noticing less “likes” or “re-tweets” than you previously had – well now is a perfect time to take a step back and review what you can do to improve your social media presence.

Obviously, most non-profit’s do not have a huge marketing budget – which is why  social media’s zero-cost implementation is one of the most effective ways of online promotion.

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