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Archive for the ‘Social Media’ Category

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“Tweetbooking” for Non-Profits: Creating a Successful Campaign

In Social Media on June 28, 2011 at 3:34 pm

Just about everyone these days has either a Facebook or Twitter account, so going over the specifics on how to set one up, add friends, post stories, events, etc. is just being redundant. You’ve probably already created all your necessary social media accounts and have been on a good track towards gaining fans & followers… but you’ve noticed that you’re flatlining. The frequency you’ve been recruiting people to join your page has slowed down and maybe you’re noticing less “likes” or “re-tweets” than you previously had – well now is a perfect time to take a step back and review what you can do to improve your social media presence.

Obviously, most non-profit’s do not have a huge marketing budget – which is why  social media’s zero-cost implementation is one of the most effective ways of online promotion. Read the rest of this entry »

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This Isn’t Fight Club: Handling Negative Feedback

In Social Media on March 9, 2011 at 5:33 pm

You’ve put in the time and effort to create an engaging and interactive social media plan, implemented it, and are seeing some great results – increased traffic to your website, great participation in online promotions, elevated attendance at events. And then it happens…. negative, angry and sometimes rude comments appear.

DON’T PANIC. This is a very common occurrence with online media, and can be found anywhere from comment sections on local news reports to message boards about actors on IMDB. It doesn’t necessarily mean that you’re doing something wrong, or even that someone is actually mad at you. And while your first reaction may be to retaliate, we’ve got a few tips that will help you keep your cool, understand what’s going on and stay true to your messaging. Read the rest of this entry »

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Tweeting For Keeps

In Social Media on March 3, 2011 at 5:22 pm

So you’ve signed up for a Twitter account under your business name – now what? In the world of social media we often encounter companies and individuals who feel pressured to set up a site on Twitter or Facebook, but then have no idea what to do with it.

You may have your own personal account, through which you connect with your family and friends regularly and post humorous (Charlie Sheen quotes) or inane (I just ate a cookie) things – but that isn’t the type of information that you want attached to your company, because even though you may think that it’s your strong personality leading your company’s charge,  no one is going to take you seriously if you don’t provide meaningful and engaging content.

Read the rest of this entry »

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Even the Royals are Doing it!

In Social Media on March 3, 2011 at 12:31 am

At JBC we are constantly telling our clients that integration of all communications into one central hub (most likely your website) is key. It keeps your messaging consistent, allows for easy management of content, and gives your fans or followers a place to find more information than just the occasional post or tweet.

Today a new website created by St. James Palace in London was launched as the central hub for all things William and Kate. The new, relatively simple yet visually appealing site, officialroyalwedding2011.org, incorporates the royal family’s Facebook, Twitter, Flickr, and Youtube sites, as well as an ongoing news blog for those interested in the upcoming nuptials.

Read the rest of this entry »

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