Just about everyone these days has either a Facebook or Twitter account, so going over the specifics on how to set one up, add friends, post stories, events, etc. is just being redundant. You’ve probably already created all your necessary social media accounts and have been on a good track towards gaining fans & followers… but you’ve noticed that you’re flatlining. The frequency you’ve been recruiting people to join your page has slowed down and maybe you’re noticing less “likes” or “re-tweets” than you previously had – well now is a perfect time to take a step back and review what you can do to improve your social media presence.
Obviously, most non-profit’s do not have a huge marketing budget – which is why social media’s zero-cost implementation is one of the most effective ways of online promotion. Read the rest of this entry »