So you’ve signed up for a Twitter account under your business name – now what? In the world of social media we often encounter companies and individuals who feel pressured to set up a site on Twitter or Facebook, but then have no idea what to do with it.
You may have your own personal account, through which you connect with your family and friends regularly and post humorous (Charlie Sheen quotes) or inane (I just ate a cookie) things – but that isn’t the type of information that you want attached to your company, because even though you may think that it’s your strong personality leading your company’s charge, no one is going to take you seriously if you don’t provide meaningful and engaging content.
