It’s around this time of year that our mailboxes become flooded with invitations to annual galas and fundraisers for a variety of non-profit organizations, each doing their part to help raise funds for worthy causes. But gazing through the flurry of Paper City photos and post-event Facebook pics, we often wonder – did that organization reach their target goals? They may have put on a spectacular party and wow-ed the crowd, but did they succeed in raising the number of dollars they intended to?

When it comes non-profit fundraising, one of the most important yet daunting challenges they face is garnering the support of businesses and corporations that will give cash sponsorships. Read the rest of this entry »