You’ve put in the time and effort to create an engaging and interactive social media plan, implemented it, and are seeing some great results – increased traffic to your website, great participation in online promotions, elevated attendance at events. And then it happens…. negative, angry and sometimes rude comments appear.

DON’T PANIC. This is a very common occurrence with online media, and can be found anywhere from comment sections on local news reports to message boards about actors on IMDB. It doesn’t necessarily mean that you’re doing something wrong, or even that someone is actually mad at you. And while your first reaction may be to retaliate, we’ve got a few tips that will help you keep your cool, understand what’s going on and stay true to your messaging. Read the rest of this entry »