An article popped up today on one of our favorite sites, Mashable, regarding the frequent changes to search engine marketing and the difficulty it sometimes is to keep up with all the new rules. And it’s true. Almost on a daily basis Google, the world’s leading search engine, is updating its algorithms to make it more and more difficult for marketers and web developers to easily have their website show up in the top 10 or 20 search results.
So many times companies spend thousands upon thousands of dollars hiring out external SEO (Search Engine Optimization) consultants who, through a series of keyword adjustments, link structures and Google ad words can help you get your site up to the top of the results list. But what if you don’t have a piggy bank full of expendable cash to throw on SEO?