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Posts Tagged ‘Social Media’

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“Tweetbooking” for Non-Profits: Creating a Successful Campaign

In Social Media on June 28, 2011 at 3:34 pm

Just about everyone these days has either a Facebook or Twitter account, so going over the specifics on how to set one up, add friends, post stories, events, etc. is just being redundant. You’ve probably already created all your necessary social media accounts and have been on a good track towards gaining fans & followers… but you’ve noticed that you’re flatlining. The frequency you’ve been recruiting people to join your page has slowed down and maybe you’re noticing less “likes” or “re-tweets” than you previously had – well now is a perfect time to take a step back and review what you can do to improve your social media presence.

Obviously, most non-profit’s do not have a huge marketing budget – which is why  social media’s zero-cost implementation is one of the most effective ways of online promotion. Read the rest of this entry »

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A “New” Type of Fundraising

In Fundraising on March 11, 2011 at 2:20 pm

While JBC won’t be kickin’ it at SXSW this year (I know, we’re sad too), we were lucky enough to attend a workshop last night at Spacetaker’s Artist Resource Center featuring representatives from two cutting-edge organizations leading the way in fundraising assistance for artists and small businesses alike – IndieGoGo and Fractured Atlas – before they made their way to present and party in Austin the next few days.

Needless to say, we were thoroughly impressed by what they have to offer.

A little background on these two organizations… Based in New York but with a national reach, Fractured Atlas is a non-profit organization designed to help artists and arts organization function more effectively as businesses by providing them access to funding, healthcare, and education. Read the rest of this entry »

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This Isn’t Fight Club: Handling Negative Feedback

In Social Media on March 9, 2011 at 5:33 pm

You’ve put in the time and effort to create an engaging and interactive social media plan, implemented it, and are seeing some great results – increased traffic to your website, great participation in online promotions, elevated attendance at events. And then it happens…. negative, angry and sometimes rude comments appear.

DON’T PANIC. This is a very common occurrence with online media, and can be found anywhere from comment sections on local news reports to message boards about actors on IMDB. It doesn’t necessarily mean that you’re doing something wrong, or even that someone is actually mad at you. And while your first reaction may be to retaliate, we’ve got a few tips that will help you keep your cool, understand what’s going on and stay true to your messaging. Read the rest of this entry »

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Making a Difference Through Interactive Media

In Philanthropy on March 7, 2011 at 4:35 pm

For most of history charitable organizations have been providing resources and support for the disadvantaged – starting with churches in biblical times, expanding in the late 1800s due to Josephine Shaw Lowell and the Charitable Organization Movement, and now exploding to over 1.5 million charities in the US alone. But for all the different types of causes that are benefiting, each of these organizations has one thing in common: FUNDRAISING.

Now more than ever charities and non-profits are having to compete for a piece of the donor pie. With the frequency of new 501(c)(3) organizations being created – think how many were set up after Hurricane Katrina or the earthquake in Haiti – your non-profit may get lost in the mix and potentially lose its donor base. Read the rest of this entry »

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SEO Marketing: Battle of the Keywords

In Search Engine Optimization on March 4, 2011 at 4:01 pm

An article popped up today on one of our favorite sites, Mashable, regarding the frequent changes to search engine marketing and the difficulty it sometimes is to keep up with all the new rules. And it’s true. Almost on a daily basis Google, the world’s leading search engine, is updating its algorithms to make it more and more difficult for marketers and web developers to easily have their website show up in the top 10 or 20 search results.

So many times companies spend thousands upon thousands of dollars hiring out external SEO (Search Engine Optimization) consultants who, through a series of keyword adjustments, link structures and Google ad words can help you get your site up to the top of the results list. But what if you don’t have a piggy bank full of expendable cash to throw on SEO?

Read the rest of this entry »

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Even the Royals are Doing it!

In Social Media on March 3, 2011 at 12:31 am

At JBC we are constantly telling our clients that integration of all communications into one central hub (most likely your website) is key. It keeps your messaging consistent, allows for easy management of content, and gives your fans or followers a place to find more information than just the occasional post or tweet.

Today a new website created by St. James Palace in London was launched as the central hub for all things William and Kate. The new, relatively simple yet visually appealing site, officialroyalwedding2011.org, incorporates the royal family’s Facebook, Twitter, Flickr, and Youtube sites, as well as an ongoing news blog for those interested in the upcoming nuptials.

Read the rest of this entry »

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