Tweeting For Keeps

So you’ve signed up for a Twitter account under your business name – now what? In the world of social media we often encounter companies and individuals who feel pressured to set up a site on Twitter or Facebook, but then have no idea what to do with it.

You may have your own personal account, through which you connect with your family and friends regularly and post humorous (Charlie Sheen quotes) or inane (I just ate a cookie) things – but that isn’t the type of information that you want attached to your company, because even though you may think that it’s your strong personality leading your company’s charge,  no one is going to take you seriously if you don’t provide meaningful and engaging content.

On the other hand, one of the worst things that you can do as a company building your brand is to say nothing at all. Too many times we have seen accounts activated and not a single piece of information disseminated through it.

Below we’ve provided you with some helpful tips that will allow you to keep your twitter feed in sync with your messaging and direction.

1. Be approachable

Everyone wants to feel like their voice is being heard. Same goes for those who are following you on Twitter. Formulate your tweets so that people can interact with you. Ask questions, make your followers think! Have contests and give away prizes! The more your followers feel like your company is approachable and personable, the more likely they are to pay attention to your tweets, and inevitably become familiar with your product or service.

2. Tweet frequently

This is important. Sure, there are people out there who are on Twitter 24/7, always having conversations, responding and replying to everyone. That’s probably not possible for you – but you need to keep it regular. If you can only find time to tweet once a day, do it in the mid-morning, and make it good. Mid-morning is generally the time when there are most users actively on Twitter. Regular tweeting will keep your followers engaged, inquisitive, and always looking for your next tweet.

3. Link back to your website

If you’re sharing photos, articles, videos, or some other type of media – try to link it back to your website. That may mean having a landing page on your site where you can house all these different resources. The point is, if your followers are clicking through you links, why would you lead them somewhere that’s not all about you?

4. Always respond

Think of Twitter as a piece of your customer service. When you receive a reply from one of your followers asking you a question or providing you with input, respond to them! In the Twitter-sphere, for a company to reply personally to one of their customers or prospective clients is like hitting a goldmine. It shows that you really care about who is listening to you and that you’re open to ideas and suggestions from outside the company. You’ve got to earn your respect from the people on Twitter, and this is a great way to do it.

5. Mistakes happen, but own up to them

Recently, there was a slight snafu with the twitter account for the American Red Cross, take a look:

Now, things like this may happen. And while it may not involve beer or “getting slizzered“, sometimes technology goes awry and you may end up tweeting or saying something you shouldn’t. Hey, we all live busy lives, and we’re all human. But the great thing about twitter is that it’s FAST. You can catch a problem and get rid of it quickly. But be sure you let your followers know what happened.

In the case of the above example, the Red Cross marketing associate who was in charge of their Twitter account accidentally posted this message on what she thought was her personal account. Not but an hour or so after this was sent out did the Red Cross have a “retraction” tweet saying: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”

6. Have fun!

Social media, and especially Twitter, is quirky! It’s a place for you to build your brand while at the same time showing off your personality and really appealing to your audiences. Make your tweets memorable – because if they are then you have a greater chance of your followers re-tweeting them to their followers, and so on. Stick with your messaging, but make sure that it’s lifting you up, not pulling you down. Now tweet away!

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