An article popped up today on one of our favorite sites, Mashable, regarding the frequent changes to search engine marketing and the difficulty it sometimes is to keep up with all the new rules. And it’s true. Almost on a daily basis Google, the world’s leading search engine, is updating its algorithms to make it more and more difficult for marketers and web developers to easily have their website show up in the top 10 or 20 search results.
So many times companies spend thousands upon thousands of dollars hiring out external SEO (Search Engine Optimization) consultants who, through a series of keyword adjustments, link structures and Google ad words can help you get your site up to the top of the results list. But what if you don’t have a piggy bank full of expendable cash to throw on SEO?
Well, at JBC we subscribe to the theory that the more ORIGINAL content you produce, be it on your website or blog, Facebook, Twitter or other communication platform, the higher the likelihood that you will show up in a search. Google, Yahoo and other search engines have begun including social media within their searches because of the amount of information that is being disseminated on a daily basis.
In addition to your regular expert content, developing a user-friendly website that allows for easy “sharing” or linking of your content to outside readers will help as well. People want to get straight to what they’re looking for on your site – why risk losing a potential customer with a poorly designed and hard to navigate website? Not only will your readers like it, but Google likes it also because you are not just another spam website.
So don’t be too hasty in dropping big bucks to try to get that coveted number 1 or number 2 spot on Google – there’s ways to do it on a budget!