Tag Archives: Social Media

“Tweetbooking” for Non-Profits: Creating a Successful Campaign

Just about everyone these days has either a Facebook or Twitter account, so going over the specifics on how to set one up, add friends, post stories, events, etc. is just being redundant. You’ve probably already created all your necessary social media accounts and have been on a good track towards gaining fans & followers… but you’ve noticed that you’re flatlining. The frequency you’ve been recruiting people to join your page has slowed down and maybe you’re noticing less “likes” or “re-tweets” than you previously had – well now is a perfect time to take a step back and review what you can do to improve your social media presence.

Obviously, most non-profit’s do not have a huge marketing budget – which is why ┬ásocial media’s zero-cost implementation is one of the most effective ways of online promotion. Continue reading

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A “New” Type of Fundraising

While JBC won’t be kickin’ it at SXSW this year (I know, we’re sad too), we were lucky enough to attend a workshop last night at Spacetaker’s Artist Resource Center featuring representatives from two cutting-edge organizations leading the way in fundraising assistance for artists and small businesses alike – IndieGoGo and Fractured Atlas – before they made their way to present and party in Austin the next few days.

Needless to say, we were thoroughly impressed by what they have to offer.

A little background on these two organizations…┬áBased in New York but with a national reach, Fractured Atlas is a non-profit organization designed to help artists and arts organization function more effectively as businesses by providing them access to funding, healthcare, and education. Continue reading

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This Isn’t Fight Club: Handling Negative Feedback

You’ve put in the time and effort to create an engaging and interactive social media plan, implemented it, and are seeing some great results – increased traffic to your website, great participation in online promotions, elevated attendance at events. And then it happens…. negative, angry and sometimes rude comments appear.

DON’T PANIC. This is a very common occurrence with online media, and can be found anywhere from comment sections on local news reports to message boards about actors on IMDB. It doesn’t necessarily mean that you’re doing something wrong, or even that someone is actually mad at you. And while your first reaction may be to retaliate, we’ve got a few tips that will help you keep your cool, understand what’s going on and stay true to your messaging. Continue reading

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Making a Difference Through Interactive Media

For most of history charitable organizations have been providing resources and support for the disadvantaged – starting with churches in biblical times, expanding in the late 1800s due to Josephine Shaw Lowell and the Charitable Organization Movement, and now exploding to over 1.5 million charities in the US alone. But for all the different types of causes that are benefiting, each of these organizations has one thing in common: FUNDRAISING.

Now more than ever charities and non-profits are having to compete for a piece of the donor pie. With the frequency of new 501(c)(3) organizations being created – think how many were set up after Hurricane Katrina or the earthquake in Haiti – your non-profit may get lost in the mix and potentially lose its donor base. Continue reading

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