Tag Archives: Twitter

Making a Difference Through Interactive Media

For most of history charitable organizations have been providing resources and support for the disadvantaged – starting with churches in biblical times, expanding in the late 1800s due to Josephine Shaw Lowell and the Charitable Organization Movement, and now exploding to over 1.5 million charities in the US alone. But for all the different types of causes that are benefiting, each of these organizations has one thing in common: FUNDRAISING.

Now more than ever charities and non-profits are having to compete for a piece of the donor pie. With the frequency of new 501(c)(3) organizations being created – think how many were set up after Hurricane Katrina or the earthquake in Haiti – your non-profit may get lost in the mix and potentially lose its donor base. Continue reading

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Tweeting For Keeps

So you’ve signed up for a Twitter account under your business name – now what? In the world of social media we often encounter companies and individuals who feel pressured to set up a site on Twitter or Facebook, but then have no idea what to do with it.

You may have your own personal account, through which you connect with your family and friends regularly and post humorous (Charlie Sheen quotes) or inane (I just ate a cookie) things – but that isn’t the type of information that you want attached to your company, because even though you may think that it’s your strong personality leading your company’s charge,  no one is going to take you seriously if you don’t provide meaningful and engaging content.

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